At Britannia Events, we know the power of shared experiences. For over a decade, we’ve been helping businesses strengthen client relationships not just in the meeting room – but on the water.
One of the most rewarding examples of this is our long-standing partnership with Barnes Wealth Management, who have been bringing clients to the annual St. James’s Place Regatta for the past eight years.
Why relationship-building Events matter more than ever
In today’s fast-paced, digital-first world, finding meaningful ways to connect with clients is more valuable than ever. While meetings and performance reviews are essential, they don’t always allow for the kind of genuine relationship-building that leads to long-term loyalty.
From strategy to sailing: A fresh way to connect with clients
That’s why Barnes Wealth Management began hosting groups of clients each July for an unforgettable day on the water – learning to sail and then taking part in a regatta. The experience has not only delighted attendees but has also become a cornerstone of their client engagement strategy.
A testimonial from Nick Barnes, Barnes Wealth Management
Nick Barnes, Managing Director of Barnes Wealth Management, reflects on the impact of the event:
“As a family business we give advice to over 800 clients, but our opportunities to engage with them are normally limited to focused meetings addressing their financial planning needs.”
“For the past 8 years we have been taking a group of clients each July to enjoy a day on the water learning to sail and then experiencing racing in a regatta. For most, this has been their first invitation to this type of event, but without fail they have come away exhilarated by the experience – also having made new friends and connections, as well as getting to know us ‘off duty.’”
“Britannia have always managed the day with safety and enjoyment as key objectives. When a day goes like clockwork, it is generally because someone has done a great job in the background. Over the years we have now hosted over 50 clients in this way and see it as our flagship event (pardon the pun).”
How Britannia Events delivers seamless, safe, and memorable days
Behind every smooth-sailing day is a team working hard to make it effortless for guests. From ensuring safety briefings to managing every detail of the race schedule and hospitality, our focus is on delivering an experience that blends professionalism with excitement.
When clients and hosts can fully relax and enjoy the moment, it’s because the planning is taken care of – and that’s what we do best.
More than just a regatta: Lasting connections and shared experiences
These events go far beyond sailing. They create memories that spark conversation long after the sails are down. For many participants, it’s their first time out on the water – an experience that levels the playing field and encourages authentic interaction.
The informal setting helps build trust, camaraderie, and shared stories that are difficult to replicate in a traditional business setting.
Why this event has become a flagship moment for Barnes Wealth Management
After hosting over 50 clients at the regatta, Barnes Wealth Management now considers this their “flagship” client event. It’s become a signature part of their client calendar, one that clients ask about, look forward to, and talk about long after July has passed.
Ready to create your own client experience on the water?
If you’re looking to strengthen client relationships, reward loyalty, or simply offer a standout experience that reflects your brand, Britannia Events is here to help.
Get in touch today and let’s start planning a day your clients won’t forget.
